Company News, Marketing News

TikTok User Inspires eos Limited-Edition ‘Bless Your F#@%ING Cooch’ Shave

Rich, non-foaming shave cream contains shea oil and shea butter.

Today, eos is launching a limited-edition “Bless your F#@%ING Cooch” Shave Cream. 
 
Inspired by TikToker Carly Joy, the rich, non-foaming shave cream contains shea oil and shea butter for lasting protection, hydration and skin comfort to achieve a soft, smooth and close shave on the bikini line. 
 
Earlier in the summer, Joy posted a TikTok video praising eos Shea Better Shave Cream as the “secret to avoiding razor bumps and achieving what she called a “smooth-ass hooha” (slang for vagina). The video went viral with 5 million likes. Joy added the product is an “absolute blessing” when shaving the problematic bikini line—an area prone to razor bumps and irritation post-shaving.  
 
While supplies last, Bless your F#@%ING Cooch Shave Cream is available for purchase on evolutionofsmooth.com. The bottle bears Joy’s cheeky catchphrase. 
 
Eos Shea Better Shave Cream ranges in price from $3.99-$4.49, and is available in pomegranate raspberry, pink citrus, lavender, vanilla bliss, sensitive skin and dry skin at Target and Ulta stores or online at Amazon and evolutionofsmooth.com.
 

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters